Passive Information Collection and Use
As you navigate around the Site, certain information can be passively collected (that is, gathered without your actively providing the information), using various technologies. We and our third-party service providers passively collect and use information in a variety of ways, including:
Through your browser: Certain information is collected by most internet browsers, such as your internet protocol (IP) address, unique device identifiers, Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, Internet browser type and version, language, arrival time and referring website. We may collect similar information, such as your device type and identifier, if you access the Sites through a mobile device or any other device such as a tablet, etc. Ordinarily, the IP address reveals nothing personal about the user other than the location from which the user has accessed the Sites. We may use this information to examine our traffic in the aggregate, but do not collect and evaluate this information for individuals. In the event that any information in relation to your IP address or unique device identifier is capable of identifying you then the same will be treated as personal information for the purposes of this policy
You can refuse to accept these cookies by following your browser’s instructions; however, if you do not accept them, you may experience some inconvenience in your use of the Sites. To learn more about cookies, please visit http://www.allaboutcookies.org.
Using Flash cookies: Our use of Adobe Flash technology (including Flash Local Stored Objects (“Flash LSOs”)) allows us to, among other things, serve you with more tailored information, facilitate your ongoing access to and use of the Site, and collect and store information about your use of the Site. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Site or our online content.
Using pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Site pages and HTML-formatted e-mail messages to, among other things, track the actions of Site users and e-mail recipients, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates.
IP Address: Your IP Address is a number that is automatically assigned, to the computer / device that you are using, by your Internet Service Provider. An IP Address is identified and logged automatically in our server log files whenever a user visits the Sites, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We use IP Addresses for purposes such as calculating Sites usage levels, helping diagnose server problems, and administering the Site. We may even use IP address information to examine our traffic in the aggregate.
Device Information: We may collect information about your mobile device or any other device which you use to access the Sites, such as a unique device identifier.
How We Use and Disclose Information
We also use and disclose information we collect passively as described above, under “Passive Information Collection and Use,” and for any other purpose, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as personal information). In addition, we may use and disclose information that is not in personally identifiable form for any purpose that we may deem fit.
Except as required under applicable law, all personal information which is collected by us will only be retained by us for the duration necessary to fulfil the requests or purposes for which such personal information was disclosed to us.
We may share non-personally identifiable information (such as anonymous user usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to inter alia demonstrate the usage patterns for the content, functionality and/or services on the Sites.
We reserve the right to transfer your personally identifiable information, as well as any other information, to any third party(ies) in connection with the sale or other disposition of all or part of the Serdia’s business and/or assets at any stage thereof. We also cannot make any representations regarding the use or transfer of your personally identifiable information or other information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership or an assignment for the benefit of creditors. Furthermore, we cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties (including other users of the Sites) that receive any of the information that is disclosed to us. The Sites may also link to a wide variety of other websites and the Sites may contain advertisements or promotional content of third parties. It is clarified that we do not in any manner whatsoever endorse, promote or otherwise support such advertisements or promotional content and the mere linkage to such content as provided on the Sites shall not be construed in any manner whatsoever to constitute any form of representations or warranties or otherwise by Serdia in relation to such content.
Third Party Sites and Services
We use reasonable organizational, technical, and administrative practices and measures to protect personal information under our control and comply with all applicable laws of India in this regard. While we may provide certain encryption technologies and use other reasonable precautions to protect your information and provide suitable security, we do not and cannot guarantee or warrant that information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with
the “Contacting Us” section below.
We make every effort to ensure that information collected through the Sites is not lost, misused, or altered inappropriately by administering security measures. However, all information transferred over the Internet can potentially be accessed by unauthorized parties; therefore, we cannot guarantee the security of your data transmitted to the Sites. We are also not responsible for the authenticity of any of the information which is provided by you or otherwise collected, whether personal or otherwise.
How you can access, change, or delete your personal information
If you would like to review, correct, update, or delete the personal information that you have provided via the Sites, please contact us by sending an e-mail to the e-mail address stated in “Contacting Us” section below. We will try to comply with your request as soon as reasonably practicable.
Use of Site by Minors
Address: Serdia Pharmaceuticals (India) Pvt. Ltd
Serdia House, Off, Dr SS Rao Marg,
This Policy is governed by the laws of India. Any action, suit, or other legal proceeding, which is commenced to resolve any matter arising under or relating to this Policy website, shall be subject to the exclusive jurisdiction of the courts at Mumbai, India.
Last updated on 11th June 2019